Starbucks Holiday 2024 Cups
Starbucks’ Holiday Cups are iconic. They signal that the season has arrived, and for many people, they’re tied to real memories and traditions. Inspired by the seasonal platform of ‘Merrier Together’ we set out to inspire customers to create moments of togetherness, such as a coffee run with a friend or a quiet morning before the inevitable holiday chaos set in.
Services
Brand Storytelling
Art Direction
Package Design
Warm Wishes
With Warm Wishes, we started with the idea of coffee cups from above coming together and saying “cheers” to each other. Interconnected dots evoke glowing holiday lights and moments of enjoying coffee together.
Joyful Connection
This cup, with its circular patterns, honors the artistry of coffee roasting, symbolizing warmth and joy. The design beautifully captures the essence of connection and the communal experience that coffee fosters.
Lyrical Landscape
The Lyrical Landscape cup features vibrant, undulating lines that weave together, reminiscent of holiday ribbons and the green rolling hills where coffee is grown. Alternating bands of red, green, and pink create a symphony of color like a perfectly wrapped gift.
Siren Chorus
This cup is a celebration of vibrant, striped holiday charms, coming together in a beautiful chorus of colors. Drawing inspiration from the intricate patterns formed by raking coffee beans under the sun and the flowing lines of the Starbucks Siren. This design creates a playful yet elegant visual experience.